Overview of graphic formats

In what format should the logo be saved?

We have collected the most popular questions and answers regarding graphic formats. We hope that they will finally fill in all the gaps in the issue of saving the logo:
— What format is best for the logo: png, jpg, jpeg, or maybe something else?

It is recommended to make the logo in .png. With this format, a minimum of problems and maximum efficiency of the result. The .png file is smaller and it’s easier to implement various effects (transparency, translucency, etc.)

— What formats to use for logo printing?

Formats for digital printing:

– raster with the extension PSD, TIFF, JPEG.
— vector EPS, CDR, PDF.

Optimal image quality 300 dpi; It makes no sense to increase images with a lower resolution to 300 dpi, since the quality will not improve from this.

Format for silk screen printing:

— vector Ai (Adobe Illustrator), EPS and CDR (Corel Draw)

Notes on vector files:
– EPS format contains raster and vector images, as well as their combinations. An important point: preparing and saving the file in EPS format, so that later you can use the file in other programs!
– the text needs to be converted to curves, or send a font file used in the layout.

— In what format should the logo be saved in Photoshop?

Experts do not recommend developing and saving a logo in Photoshop, otherwise you will have to do vectorization (transfer from raster to vector format). If you are interested in creating a logo in Photoshop, it is better to save as PSD, PNG and TIFF.

– If done in Korel, in what format is it better to save?

It all depends on the ultimate goal of using the logo. If you plan to print your logo, the Corel CDR format is also suitable. If you need a larger logo size in the future, it is better to save it in EPS – then it can be rasterized using Photoshop in the desired size.

— How to vectorize a raster logo?

You may need to vectorize not only the logo, but also other drawings, photographs and other bitmaps. Sometimes you need to enlarge the logo or draw with vector lines in Photoshop to improve the source (small image). If you need to vectorize a photographed or scanned image, the VectorMagic online vectorizer will help you. The quality of its work surpasses such popular offline standalone applications as Adobe Streamline or Corel.

Logo size for the site, social networks, print and other platforms

It is difficult to imagine a modern company without a logo. This symbol is the most important method of identifying any business. In the past, they were created only by professional designers or artists, but today anyone who does not have special skills can develop a high-quality logo.

However, it doesn’t matter if you ordered a logo from a designer or created it yourself: often there is a need to upload the correct size of the logo (and favicon) to a website, social network, use the logo for printing, or simply resize it. How to do it – read our article.

Social media logo size
The size of a logo for social networks is important to consider, because logos smaller than the recommended size are “stretched” and become fuzzy, and larger logos can be compressed by the program and also look worse than the original. If the logo has different proportions than the recommended ones, then it may be cut off in the wrong place.

If you don’t want to dive into the subtleties at all, remember one size: 1024 x 512 px. In most cases, such an image will be displayed correctly. Or you can use the Logaster service, which allows you to download the logo immediately to the requirements of the most popular social networks.

Below is a table with the most important parameters of the main social networks for 2022:

Facebook

Image for external links: 1200 x 630 px
Image for post: 1200 x 630 px
Cover: 820 x 312 px
Profile photo: 170×170 px

In contact with

Image for external links: 537 x 240 px
Image for post: 700 x 500 px
Profile photo: 200 x 500 px

Twitter

Tweet image: 1024 x 512 px
Cover: 1500 x 500 px
Profile photo: 400 x 400 px

Instagram

Image for post: 1080 x 1080 px
Profile photo: 110 x 110 px

YouTube

Image over video: 1280 x 720 px
Channel cover: 2560 x 1440 px
Profile photo: 800 x 800 px

pinterest

Pin image: 735 x 1102 px
Profile photo: 165 x 165 px

LinkedIn

Image for external links: 180 x 110 px
Image for post: 350 x 230 px
Cover: 646 x 220 px
Profile photo: 400 x 400 px

Google+
Cover: 2120 x 1192 px
Profile photo: 250 x 250 px

OK.ru
Image for post: 1680 x 1680 px
Cover: 1340 x 320 px
Profile photo: 190 x 190 px

How to upload a logo for each social network and how to design social networks, read our article.