What do you think of when you see a picture of a bitten apple? The Apple logo is so elegant and self-contained that it never needed any extra text or clarification. From the article you will learn how the emblem has changed over several decades and what it means.
The history of the logo
What does a bitten apple mean
Logo evolution
The history of the logo
The first Apple logo was the exact opposite of the current one. In 1976, company co-founder Ronald Wayne created an intricate print-like image.
An apple was about to fall on Isaac Newton, who was sitting under a tree. The drawing referred to the famous myth about the discovery of gravity. It was complemented by a phrase on the frame: “Newton is a mind forever traveling through strange seas of thoughts” and the inscription on the tape: “Apple Computer Co.”.
This old-fashioned emblem did not last even a year. To create a new logo, Steve Jobs hired graphic designer Rob Janoff, who drew a bitten apple. The first image consisted of multi-colored stripes, which symbolized the release of the world’s first computer with a color display – Apple II.
What does a bitten apple mean
Rumors about the unusual choice of the brand symbol have not subsided so far. Apple fans have come up with different versions: a tribute to computer science revolutionary Alan Turing, who died after biting into a cyanide apple, a symbol of original sin or the thirst for knowledge.
Apple denied all these rumors, and Steve Jobs explained that he just loves apples, besides, this symbol conveys the main idea of the brand – elegant simplicity. Be that as it may, the mystery has drawn additional attention to the Apple identity.
The bite on the apple has evolved so that it can be easily distinguished from another round fruit or vegetable. In the process of working on the logo, Rob Janoff bought a bunch of apples and drew them for a week until he achieved a simple and harmonious form.
Logo evolution
In 1998, when Steve Jobs returned to Apple and the company was preparing to release the first silver iMac, it became clear that the colors of the rainbow would look out of place on it. This is how a monochrome logo appeared with the same recognizable shape.
The history of the development of the Apple logo
In this form, the emblem is still used with slight variations. In the new millennium, it was done in a modern flat design and several colors that are used on different products: silver, black and white.
Conclusion
The bitten apple has become one of the most recognizable logos in the world, becoming a symbol of style, innovation and reliability. The effectiveness of the emblem is confirmed by the fact that over several decades it has not changed much.