Vector logo: what is it and why is it needed

Every company that wants to be recognizable and wants to increase sales needs a logo. To create a positive brand image and attract new customers, a brand name must be unique, attractive and understandable. At the same time, it is necessary that it looks equally good both on the screen of a phone or computer, and on printed materials and signs. This can be achieved by developing a vector logo. This sign allows you to keep the clarity of the image, regardless of its size. It is actively used because it has high quality, is distinguished by brightness and ease of editing.

What is a vector logo?

A vector logo is a sign created using different lines, dots and shapes. Object parameters, such as color, size, contour, location, etc., are calculated automatically when using mathematical formulas.

The designer places dots and builds an optimal curve, and the program does all the calculations. This makes it easier for a specialist to work and saves time for developing a logo.

Vector and raster logo: what’s the difference?
The vector format provides for the creation of a logo using curved lines, dots and various shapes, while raster logos consist of pixels.

Vector images can be enlarged to any size without changing the quality, and raster images in this case will become blurry.

Raster logos are more realistic, and vector ones are better. For this reason, designing a logo in vector is the best solution.

6 reasons to make a vector logo

Any size. You can save the vector logo in any size without losing image quality.

Ease of editing. An object can be divided into several parts, making changes to each of them separately, or editing it as a whole.

Scaling. The vector logo will look good on different media (banners, business cards, flyers, uniforms and screens). Its quality will not change, regardless of processing, whether it is stretching, shrinking or rotating.

Text integration. The logo in the vector harmoniously merges into the text and makes the object complete.

Small volume. The amount of data does not depend on the actual size of the logo, and only the main coordinate points get into the file.

Transparent background. A vector logo can be saved on a transparent background so that you can later overlay it on a color or photo.

Among the disadvantages of a vector logo, one can single out such

  • lack of realism;
  • a small number of available effects.

Vector graphics formats

Logos can be saved in different formats. The most popular of them:

PDF – suitable for working with files consisting of graphics and text. Such a logo is correctly displayed on different media. The format provides for a built-in set of fonts and the ability to add links, animation and sound.

SVG is a great solution for creating web illustrations and modifying files due to the fact that graphics in this format scale well. It is based on the XML markup language and can contain text, images, and animations.

EPS – suitable for printing objects in large volumes, therefore it is widely used in printing. The format supports various tools designed to process logos without losing quality. It can be used with all known editors (for example, Illustrator, Photoshop, CorelDraw, etc.).

You can create a vector logo yourself using various online services (for example, Logaster) or you can order its development from professionals.

If you do not have the time and desire to do everything yourself, or you do not have the necessary knowledge in the field of design, then contact the specialists of the WeLoveBrands studio for help. After all, an unsuccessful and low-quality logo will have to be redone later, and this is an additional cost and a waste of time.

In order not to bite your elbows when you get a bad image, entrust the development of the logo to professionals. The designers of our studio will take into account your requirements and wishes and create an original and recognizable vector logo for you. You can order the development of a logo by phone or on the website.