What logo size should I use?

This is a question you can ask yourself using your logo. It is important that your logo looks crisp, legible and never pixelated. So how do you choose the best logo size?

It depends on how you intend to use your logo.

If you are uploading your logo to a website or social media platform, you can use PNG files that are 1024×1024 pixels in size, for example. Most website platforms automatically resize your logo to the right size, but it’s best to have the right size right from the start. Remember, it’s always better to zoom out than zoom in. As you zoom in, you will quickly notice that your logo becomes pixelated. We need to avoid this at all costs. Luckily, My Brand New Logo creates the right size logo for most popular social networks.

There are many other situations in which you want to use your logo. And in order to determine the correct size of the logo, we offer you a few guidelines. At the end of this article, you will learn what to do in any logo situation.

Logo Size Basics

First, there are several logo characteristics that will help you better understand what logo size to choose.

Logo size. The logo size is measured in pixels. For example, a logo might be 1280×720, which means it is 1280 pixels wide by 720 pixels high. Sometimes these values ​​are called logo sizes. The more pixels, the better the quality of the logo and the more details it has.

Logo file size. The logo is also a regular computer file with a file size measured in bytes. For example, a logo file might be 256 KB (kilobytes) or 2 MB (megabytes). As a general rule, the more pixels a logo has, the larger the file size (but this is not always the case!).

PNG logo. A PNG logo is a logo file measured in pixels. It is an efficient file format that also supports transparency. It usually has a small file size, so these files are ideal for web use. For example, profile pictures and social media profile covers are often PNG files.

SVG logo. An SVG logo is a vector logo file that is not measured in pixels. But if there are no pixels, then what exactly is the size of his logo? Answer: any size! A vector logo is unique in that it can be infinitely scaled. Vector files are ideal for logos because the logo can be printed on small business cards and large buildings. SVG files ensure that your logo can be printed in any size you want, and are often the files you want to send to your printer.

Transparent logo. A transparent logo is a logo without a background. Sometimes you need to place your logo on a different background. But if your logo already contains a background, you will have to manually remove it. Luckily, My Brand New Logo automatically creates transparent logos for you, so you can place your logo on any background.

Black and white logo. A black and white logo is a logo that uses only two colors: black and white. These logos are often used in situations where color is not available, such as when printing documents at home. My Brand New Logo automatically generates black and white logos based on your original logo.

Watermark logo. A watermark logo is a transparent logo that is often only black or white. The watermark logo is often used as a copyright symbol on top of other images. This is why photographers sometimes use logo watermarks on their photos. My Brand New Logo automatically creates watermark logos based on your original logo.


PNG files are perfect for the web. They are sharp and small. And every modern web browser supports PNG files. That’s why we recommend using PNG files for crisp online logos. You can use your logo as a header on your blog, or as a smaller logo on a menu, for example.

You can use a special logo file in the browser address bar. It’s called an icon. Favicons are small icons in front of your website address. My Brand New Logo automatically generates an icon for your logo that you can use for that specific purpose. The icon is really small and any text will be illegible, so usually only your logo symbol will be used.

Printed materials

Once you’ve completed the perfect logo for your brand, you’ll want to order business cards and other stationery with your logo on them. Usually you send your logo files to a printer and they make business cards out of it. Most printers request vector (SVG) files. Our advice is to always call the printer and discuss options.